TechCrunch experts, creative testing, and how to nail your narrative – TechCrunch

“It’s about focusing on the metric that directly reflects the value your company and its products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. . “For Airbnb, that can be the number of nights booked; for Spotify, minutes listened to. It’s about simplifying your strategy into something that’s digestible, memorable, and applicable. “

In the interview, Moufarek talks about the importance of Sean Ellis’s North Star metric, how he audits his customers, brand building, and more.

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The lessons of Maya Moufarek, founder of Marketing Cube, for customer-centric startups: Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series. Moufarek shares his advice for startups and explains why there is no one-size-fits-all marketing approach.

In growth marketing, creativity is the critical X factorSelf-proclaimed “growth marketing nerd” and current member of Uber’s growth team, Jonathan Martinez, explains how to be successful with creative testing. Martinez discusses how to do this when faced with current privacy restrictions.

(Extra Crunch) Susan Su on tackling growth as her startup grows with each round: Editor-in-Chief Eric Eldon summarizes growth marketing expert Susan Su’s talk from TechCrunch Early Stage: Marketing & Fundraising. His goes through a sample qualitative growth model and the importance of always having a growth team.

(Extra Crunch) Silicon Valley Communications Expert Caryn Marooney Shares How To Nail The Narrative: Senior Editor Matt Burns summarizes Caryn Marooney’s talk on TechCrunch Early Stage: Marketing & Fundraising. Marooney, current VC and former communications expert, talks about her RIBS method – read the article to find out what it means and how to apply it to your own narrative.

(Extra Crunch) Greylock’s Mike Duboe explains how to define growth and build your team: Editor Lucas Matney discusses TechCrunch Early Stage: Marketing & Fundraising presentation by early stage speaker Mike Duboe, partner at Greylock. This talk is divided into 10 key growth points, including tips on how to prioritize retention, hiring for growth, and more.

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Testimonial: “Jonathan was truly transformative at Policygenius. Before his arrival, we were carrying out a smart but disjointed marketing effort. Our message was inconsistent, and our approach to understanding the channel’s effectiveness was weaker than it could have been. Jonathan brought a growth mindset to the team and built a hyper-effective organization in no time. “

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