How SMBs Can Use Video Marketing To Increase Their Revenue


There is no denying that videos are the most powerful tool to impact the mind of the viewer. This is because the human brain processes the image 60,000 times faster than textual content. As a result, numerous major brands are harnessing the power of video marketing to get the most out of their marketing efforts. From a marketing point of view, they have positioned themselves to get the best response from their target audience by leveraging different types of videos, i.e. 2D animation and stop-motion. Use these different types to showcase services, products, expertise, and more.

SMEs can use video marketing to increase their revenue

  • An average person will spend 100 minutes of online video every day in 2021.
  • 85% of people will be eager to see more videos of their preferred brands in 2021.
  • 84% of people say that brand videos have convinced them to buy their product or service.

The statistics mentioned above clearly indicate the viability of video marketing. However, the questions that arise after reading about the advantages of video marketing are: How is video marketing carried out to produce positive results and what kinds of companies are using the medium of video marketing?

A well-known developer of the marketing software product “Hubspot” wrote an article on video marketing. This article provides the reader with in-depth research, analysis, tips, and much more on video marketing. Here is the link to the study.

HubSpot: What Marketers Need to Know in 2021

The study provides an in-depth analysis of video marketing statistics for marketers and SMBs. It explains how the statistics will allow readers to understand what works in the world of video marketing and how SMBs can take advantage of it effectively and get the most ROI.

Although these statistics are intended for small business owners, it does not mean that they are not viable for B2B companies. On the contrary, the latter is empowering B2C in their endeavors and building lasting relationships with them.

The great pandemic is another factor to consider when taking advantage of videos to market your product or service. A staggering 91% of marketers believe the pandemic has made the role of video for brands more important than ever. As a result, 70% of marketers expected that their video marketing budget would likely increase in 2021. Not only that, but 68% of consumers have said that the pandemic has a positive impact on the amount of content. of video viewed online.

Why are SMEs not investing in video marketing?

There are several reasons why most SMBs don’t pay much attention to video marketing. That includes insufficient internal resources or lack of skills to create impactful videos. For example, some SMEs focus more on creating textual content than video content. Or they may be understaffed and not have the proper resources to create marketing videos. Also, it’s not always expensive to create marketing videos.

Some videos are no longer than 20-30 seconds, but they are very effective, educational, and engaging. Also, these short videos generally don’t cost a lot compared to full ad videos with models, effects, cameras, and much more.

However, 93% of marketers take advantage of videos as a marketing tool and say that videos are an integral part of their marketing strategy. Additionally, 87% of marketers claim that videos help increase their ROI, which is a significant increase from 33% in 2015.

Why should you include videos in your posts?

Videos are the ideal option for clients. Posts that include videos tend to receive 3 times more commitment than posts without videos. Similarly, the conversion rate for a website with videos is 4.8 percent, while those without videos are 2.9 percent.

Therefore, it is crucial to include videos in your marketing strategy as they play a key role in increasing your ROI.

Although creating a video is always better than creating none at all, you need to create videos regularly to engage your audience. This attraction results in engagement that is translated into sales and conversions later in the process. Additionally, videos help businesses generate leads that could be converted into sales. In fact, 84% of marketers say that videos helped them generate more leads than traditional marketing methods. Additionally, 80% of marketers claim that videos have a positive impact on driving sales and revenue.

Also, it’s always best to continually post videos and get the most out of your marketing efforts. It is recommended that you maintain a strong and active online presence by regularly posting your promotional or marketing videos. This approach is more feasible compared to posting once every six months. If you don’t maintain an active presence online, you are simply reminding your audience that you exist.

Assume your potential customers are at the end of their buying journey before contacting you. They are at this stage because they have already done research on your business, either by reviewing its content and finding relevant answers to their queries. However, if your audience cannot find any relevant details about your company or your services or products, they will simply go to your competitor’s website without delay.

Hence, having a marketing video would educate your customers about your services and is the ideal marketing tool for SMBs to attract their target audience. Videos keep your audience engaged and help them move in the right marketing direction so that visitors are directed to the conversion funnel.

Why shouldn’t you spend a lot of time creating animation videos?

Another important aspect of creating videos is that they don’t have to be time consuming. For example, don’t rush the process of creating an animation video; Instead, focus on how you can capitalize on opportunities, target your audience more effectively, or what message would be most engaging and fruitful in the long run from your video campaign.

There are several platforms available online that you can take advantage of to make videos in minutes. Some of these platforms are; Promo, Moovly, Animaker. You can use these platforms to create effective marketing videos.

These platforms are designed to help you get rid of the requirement of hiring a qualified video animation expert. You can seamlessly create your marketing videos through these platforms; however, you cannot achieve a feel for the video that belongs to your brand through this approach. To create a personalized marketing video that reflects the true nature and core values ​​of your brand, you would either have to create it yourself or hire an animator or company to translate your vision or expectations into reality.

Besides, you can also create an animation video to thank your customers for buying your services or products. This consideration or recognition can also help you further strengthen your bond with your audience. Once you understand the importance of animation, you will better understand How Animated Posts Boost Your Social Media Marketing.

Conclution

Video marketing will become a more crucial role for SMEs in the coming years. The viability of video marketing is solid and totally understandable; therefore, companies must adapt to the environment to keep up with the competition and excite and impact their target audience.

Also, as a small business owner, you need to understand video marketing and the channels that you can cover with your video marketing efforts. By creating a strategic roadmap, capitalizing on market gaps, and creating meaningful, purpose-driven marketing videos, you can increase brand awareness, generate leads, drive conversions, and most importantly, drive engagement. customer loyalty and establish a lasting relationship with them.

Image credit: rodnae productions; pexels; Thank you!

Abeer Race

Founding Partner

Serial Entrepreneur, Author, Growth Hacker, Business Consultant, and Keynote Speaker. My mission is to revolutionize the world by helping other entrepreneurs to revolutionize their domains using emerging technology solutions. I enjoy guiding today’s revolutionary thinkers and leaders ensuring that their visions come to life in the most effective way possible.


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