Rocketium raises $ 3.2 million to help creative teams create massive marketing campaigns – TechCrunch


Between A / B testing, targeted ad customization, and formatting for different digital platforms, some design teams are tasked with running campaigns that include thousands of images, videos, and other visual content. Based in Bangalore, Rocketium automates much of the process, allowing teams to scale up campaigns and reduce their workload. The company announced that it has raised $ 3.2 million led by Emergent Ventures to launch in the United States and expand into other markets.

Rocketium clients include Urban Company, CasaOne, BigBasket, cure.fit, and Meesho. It says that the images created on its platform are viewed by 100 million end users. His latest funding brings Rocketium’s total raised so far to $ 4.2 million, including a $ 1 million seed round from Blume Ventures and 1Crowd.

Rocketium’s platform is currently invite-only and plans to open self-service shopping and usage in 2022, along with more integrations with advertising and ecommerce platforms (its current integrations include Salesforce, Mailchimp, YouTube, Vimeo, Wistia, and Hubspot) .

To use Rocketium, design teams create a basic set of templates in Photoshop or After Effects and import them into the platform. Rocketium then customizes the ads for different scenarios. For example, if a retailer is running a targeted campaign with free shipping in certain areas, they enter that information into a spreadsheet and Rocketium automatically updates the text in the templates. Then the ads and videos are formatted for different platforms, such as banners for web advertising or square format for Instagram.

Rocketium Sizing Tool

Rocketium Sizing Tool

One of Rocketium’s clients, the fitness app cure.fit, uses it to run around five to six campaigns every month for different membership plans. The platform allows cure.fit to reduce production time for visual content and personalize campaigns based on user interests, demographics, and location.

Rocketium's artificial intelligence-based copywriter

Rocketium’s artificial intelligence-based copywriter

Rocketium also includes tools for A / B testing, ad targeting, and data analysis.

Other companies that help marketing teams create visual advertising campaigns include Canva, InVideo, and Lumen5. Co-founder and CEO Satej Sirur told TechCrunch that Rocketium was specifically designed for clients who need to create hundreds or thousands of ads, videos, and other creative content per month, and can be used to create up to 10,000 images at a time.

While Canva, InVideo, and Lumen5 provide templates, Rocketium is more focused on users who want to import their own designs from PhotoShop and After Effects.

In a statement, Emergent Ventures founder and partner Ankur Jain said, “From high-volume content production to optimizing data-driven campaigns, Rocketium is challenging traditional organizational silos to deliver a truly beloved product. and trusted by marketers and performance designers. “


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