TikTok Expands LIVE Platform With New Features For Creators And Fans – TechCrunch


Tik Tok Announced This morning it is expanding its TikTok LIVE platform, which today allows creators to broadcast live to fans, while also responding to viewers’ comments and questions, and accepting virtual gifts. Now, the LIVE experience will include a number of new features for creators to make it more competitive with competing platforms, such as Instagram Live, including the ability to go live with others, submit questions and answers, use moderators and filters of enhanced keywords, and more.

For viewers, TikTok is also adding new discovery and viewing tools, among other changes.

The company recently troubled some of the LIVE updates for creators on social media ahead of today’s announcement.

According to TikTok, select markets have already had access to LIVE Events, which is a new tool that allows creators to better plan their next LIVE sessions.

Creators can schedule and promote their event in advance to build buzz in their community, while fans can discover, register, and then receive notifications and reminders when the LIVE Event is about to begin. Scheduling tools are a fairly common basic feature that live streaming platforms offer, so it makes sense for TikTok to add this now.

Image credits: Tik Tok

To use this feature, creators can select the LIVE Events icon in the upper right corner of their profile page, then name the event, list the start time, and write a short description. Once they hit create, the LIVE event will go through a short review process before being visible to the rest of TikTok.

After the event is scheduled, creators can share it via in-app messages, promote with a TikTok video using a LIVE countdown tag, or promote outside of TikTok. They can also make changes or even delete events at any time, if necessary. As they plan their event, TikTok will show how many people have already signed up to attend in order to better inform the creators’ promotional efforts.

This feature was already available in the US, Canada, Australia, and New Zealand, but is now being tested in other global markets, the company tells us.

Creators can now also go live with others to benefit from the combined audience to gain exposure with each other’s community. Currently, the ability to work with another co-host is available worldwide, but TikTok is testing it to work with multiple hosts in select regions.

Meanwhile, LIVE questions and answers allow audience members to ask questions during the creator’s live broadcasts. Creators can view these questions in their streaming chat from a separate panel and have the option of showing the questions to all viewers and formally answering them through a question and answer session.

Image credits: Tik Tok

Another new tool allows creators to assign trusted moderators to manage their broadcasts before a live broadcast begins. These moderators will have the ability to mute and block chat users, as needed. Keyword filtering has also been increased to support 200 terms, blocking words that creators don’t want to appear in their chats.

Over the next several weeks, TikTok will also introduce a way for hosts and moderators to temporarily silence viewers and remove comments.

For viewers, meanwhile, TikTok will make it easy to find LIVE videos to watch. Soon, users will be able to tune in to LIVE videos directly from the For You Feed and Following pages, by tapping the new LIVE button (which some already have), then the “Browse” button which opens a side panel where they can navigate through the various LIVE videos available now.

Viewers will also be asked to reconsider their comments during the live stream if the system detects them about to post something potentially harmful or abusive. TikTok has used prompts before dialing unsubstantiated claims in videos that his fact-checkers were unable to verify and has used a similar message to address potentially intimidating comments.

Image credits: Tik Tok

Livestream viewers can now also use picture-in-picture mode on iOS and Android to watch LIVE video while continuing to use their phone.

The TikTok LIVE experience became particularly popular during the pandemic. And while the company declined to share exact viewer metrics for its live streams, it would say that the number of people streaming LIVE and the number of people watching LIVE video have doubled over the last year. These LIVE videos can also help drive demand for the app, as a recent report from Sensor Tower noted. TikTok became the first non-Facebook app to reach 3 billion downloads worldwide, despite being banned in India.

The report also noted that in the second quarter of 2021, the app experienced its highest quarter-over-quarter growth in consumer spending in a year, rising 39% to $ 534.6 million versus $ 384.7 million in the quarter. previous. This could indicate an increased interest in live broadcasts, as that is where creators tend to generate income through virtual gifts.

TikTok’s LIVE platform is only open to users over 16 years of age, and regularly removes those that the system detects may be minors. (When asked about a recent purge, TikTok said it is only enforcing its existing guidelines.) It also prohibits accounts that impersonate or mislead the community about their identity, he says.

All the new features are available, in some form, to global audiences from now on.




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