Livestream e-commerce, growth marketing interviews, CEO for a day – TechCrunch

This year, viewers of live broadcasts in China are projected to spend more than $ 60 billion on digital shopping experiences that allow them to interact with influencers in real time.

Promoting everything from cosmetics to food, social media stars use Taobao, TikTok, and other platforms to live stream products and answer questions from the audience.

At the 2020 Taobao Singles Day Global Shopping Festival, live broadcasts racked up $ 6 billion in sales, double the revenue from the previous year.

Feeling a trend, Western startups are jumping in on the action, with companies like Whatnot and PopShop.Live raising rounds to build their infrastructure. Looking ahead, Alanna Gregory, Afterpay Senior Global Director, says it foresees four main trends:

  • Networking
  • SaaS streaming tools
  • Host Discovery and Disclosure Tools
  • Host agencies and markets

“For brands, SaaS streaming tools will be the most impactful way to take advantage of live streaming business trends,” Gregory writes in an Extra Crunch guest post. “All of this will be incredibly transformative.”

To help entrepreneurs take on the most fundamental challenge facing early-stage startups, our team is speaking with growth marketers to learn more about the advice they offer clients these days.

This week, Miranda Halpern and Anna Heim interviewed growth marketing experts:

Growth is an existential problem, so these stories can be read and shared for free. If you’ve worked with an individual or agency that helped your startup find and keep new users, please let us know.

Thank you very much for reading Extra Crunch this week; Have a great weekend.

Walter thompson

Senior Editor, TechCrunch


Why Latin American Venture Capital Is Breaking Records This Year

Alex Wilhelm and Anna Heim’s global exploration of Q2 venture capital data concluded this week with an in-depth look at Latin America.

One investor told them that today’s Latin American startup market “is a story about talent, not capital.”

“The marriage of talent and money is what startup markets need to thrive,” they write. “But there are other reasons why Latin American startups are so frequently in the news today, including structural factors such as strong digital penetration and rapid growth in e-commerce.”

Dear Sophie: Should we sponsor international hires for H-1B transfers and green cards?

Lonely figure at the entrance to the hedge of the labyrinth that has an American flag in the center

Image credits: Bryce Durbin / TechCrunch

Dear Sophie,

My startup is desperately recruiting and we see a lot of engineering candidates in H-1B.

They are looking for H-1B transfers and green cards. What should we do?

– Baffled in the Bay Area

Why do I make everyone in my company the CEO for a day

Vincit runs a CEO of the Day program once a month

Image credits: Blake little (Opens in a new window) / Fake images

On the reality series “Undercover Boss,” high-powered executives dress up in disguise so they can work alongside everyday employees, ostensibly to learn from them.

Changing that script, the software company Vincit USA has a “CEO of the day” program in which employees move into a metaphorical corner office for 24 hours and receive a very real unlimited budget. There is only one requirement.

“The CEO must make a lasting decision that will help improve the work experience of Vincit employees,” said Ville Houttu, founder and CEO of Vincit.

Since instituting the program, Vincit USA has received multiple awards for its workplace culture and sees a reduction in staff turnover.

“As crazy as it may sound, the initiative has increased tenfold,” Houttu said.

What I have learned after 5 years of buying common stocks in startups

Buying Common Stock Can Help Align Incentives for Investors and Founders

Image credits: Tim robbets (Opens in a new window) / Fake images

Rather than giving founders standard term sheets, Boston-based early-stage venture capital firm Pillar VC offers to buy common stock.

“There are many terms and conditions in a preferred terms sheet that can misalign investors and founders,” says founding partner Jamie Goldstein.

“As with any experiment, we have learned some things that have surprised us and faced challenges that we have had to overcome.”

China’s regulatory crackdown is good news for startups aligned with the CCP’s goals

Alex Wilhelm takes stock of China’s news wall over the past week to see if there is a silver lining for startups in the country as the Communist Party of China cracks down on everything from educational technology companies to transmission platforms.

Your take?

“The result can be concentrated effort and capital in sectors that Beijing favors and reduced capital and entrepreneurship focus on sectors that have been deemed fit for tight control,” he writes. “Simply, central planning is going to lean the company more toward centrally planned goals.”

Duolingo’s IPO price is great news for educational technology startups

The Pittsburgh-based language learning unicorn initially targeted an initial public offering price range of $ 85 to $ 95 a share, then raised it to $ 95 to $ 100 before going public. It finally entered the public markets at $ 102 per share.

Alex Wilhelm notes that based on Duolingo’s expected second quarter revenue, the company has an execution rate multiple of nearly 16 times. Compare that to the median multiple for public SaaS companies of 14x.

“Duolingo, a consumer education technology company, it is now more valuable per dollar of revenue than the SaaS business of a midsize public company, ”writes Alex.

Financial companies should take advantage of machine learning to make anomaly detection easier

Machine learning can facilitate anolmaly detection

Image credits: GOCMEN (Opens in a new window) / Fake images

“Anomaly detection is one of the most difficult and neglected operational areas in the asset servicing sector of financial institutions,” EZOPS CEO Bikram Singh writes in a guest column.

But it is essential to detect these anomalies in the middle of a sea of ​​data. That’s where unsupervised learning can offer a solution.

“With all eyes on the data, it is crucial that financial institutions find solutions to detect anomalies in advance, thus preventing bad data from infecting downstream processes,” Singh writes.

“Machine learning can be applied to detect anomalies in data, as well as identify the reasons for them, effectively reducing the time spent investigating and rectifying executions.”

African startups join the global finance boom as fintech shines

Alex Wilhelm and Anna Heim continued their global journey through second quarter 2021 venture capital data, this week focusing on Africa.

“Early data indicates that Africa is going to break all-time records in terms of venture capital raised in the year and that the first half of 2021 saw roughly double the funds raised by African startups than was recorded in the first half of 2020, “they write. .

“Africa’s startups have never had more access to capital than now.”

True ‘move left and extend right’ security requires skilled developers

Trained developers will shift the nature of true shift to the left and extend security to the right.

Image credits: kuritafsheen (Opens in a new window) / Fake images

The intent of DevSecOps is to integrate security and compliance into DevOps. But easier said than done, says Apiiro founder and CEO Idan Plotnik.

“Scrolling to the left and extending to the right does not mean that a scan tool or a security architect should detect a security risk earlier in the process; it means that a developer must have all the context to prevent vulnerability before it even happens, ”he writes.

4 key areas SaaS startups must address to scale infrastructure for the enterprise

bonsai tree with miniature scaffolding

Image credits: Stewart sutton (Opens in a new window) / Fake images

Asana Chief Engineering Officer Prashant Pandey summarizes four tips for SaaS startups looking to build their infrastructure to meet growing customer needs.

“Startups and SMEs are often the first adopters of many SaaS products. But as these clients grow in size and complexity, and as they integrate into larger organizations, scaling their infrastructure for the business becomes critical to success, ”he writes.

It offers four areas to focus on:

  • Address your customers’ security and reliability needs
  • Give IT administrators control over product use
  • Build data isolation into your architecture
  • Support customers by interconnecting their data between applications

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