People may have moved indoors during the 2020 pandemic, but they didn’t stop shopping. On a wave that sparked a complaint 10-year jump in online shopping technologies, e-commerce became de rigueur. Businesses that stayed up-to-date were able to stay afloat and travel Unprecedented Black Friday weekend waves.
Companies that help e-commerce stay one step ahead of customer expectations
Today, e-commerce remains a hot ticket for businesses of all sizes. Even consumers who enjoy physical browsing have become used to searching for things. However, not all companies have been able to keep up with the demands and challenges of B2C digital selling.
What is the obstacle? There are several hurdles, but most point to one thing: running an e-commerce system doesn’t mimic running a traditional store. From shipping to support, e-commerce presents some novel hurdles. And some companies simply don’t have the infrastructure to tackle the complexities on their own.
Position yourself as a partner of e-commerce providers
This is where many existing and new companies have jumped into the ring. Various players are positioning themselves as partners for e-commerce providers of all sizes, and they are succeeding. In fact, some companies have proven to excel as allies of companies looking to explore the e-commerce market in several key areas.
1. Manufacturing and shipping
One of the biggest obstacles to gaining ground in the world of e-commerce is controlling the product supply chain. Unfortunately, many business leaders who started out in classic commerce have not learned to expertly deal with the logistics of e-commerce.
For example, where will the product be stored? Where will it be packed or shipped? And what systems will track the entire experience from start to finish? These are all problems that Smart storage intends to solve.
Now with multiple locations in the United States, Smart Warehousing takes on the role of a third-party logistics partner (3PL). That is, it provides full compliance to streamline the buyer-seller exchange. Smart Warehousing not only stores merchandise, it tracks and ships everything on behalf of customers. The result is a seamless, transparent flow that takes supply chain pain out of the equation.
2. Advertising and marketing
Not all e-commerce partners come from small and medium-sized businesses. Think of Google. The search engine giant received a huge buzz in e-commerce recently for democratize Google Shopping. Now, e-commerce companies can link their Shopify accounts to Google for free. This gives them high visibility in the top search engine.
Although Google’s free shopping lists have fueled the use of its platform, it is still in its infancy. This means that it could be a good opportunity for companies to explore the partnership inexpensively.
Over time, Google has said that it hopes to steal the spotlight from Amazon with its model. But of course, time will tell how successful Google is. Still, it is worth taking a second look because it is a good option to attract the attention of more buyers to a product.
3. Robots and automation
Warehouse work is known to have a certain amount of tedium and waste. After all, human workers can only run so fast, store shelves so fast, and be productive for a few hours at a time. This is where Locus Robotics comes in.
Locus Robotics makes it possible for manufacturers to have custom robots for use in their warehouse environments. Bots can complete activities such as transporting items from one shelf to another or serve as a second set of eyes for workers. According to research from Locus Robotics, customers who have worked with them can increase productivity up to three times.
It’s not hard to see how an increase in productivity could be significant for e-commerce businesses. Although e-commerce can be lucrative, your margins can be very low. When everyone competes online for the same group of consumers, every penny matters. Consequently, having robots as helpers can reduce costs without cutting payroll.
4. Design and implementation of online platforms
When it comes to e-commerce, it is important to remember that many businesses start from scratch. I mean, they don’t have the slightest idea of how to get into the online shopping fray. However, some smaller companies in Asia had such a problem with the mess that is e-commerce (unless you adapt) that SCI Trade stepped in to fill the void.
Founded by innovator Joseph Liu, SCI is seeking to position itself as the leading provider of e-commerce solutions in Southeast Asia. To help SCI move forward, Liu has secured some high-powered investors. The investor pool even includes two professionals who used to work at the well-known Alibaba.
Eventually, Liu hopes that SCI will become the Shopify of the Asia-Pacific part of the world. Although SCI works with some big name brands, it will use capital to move into smaller markets. That way, you can help newcomers get noticed online faster and with fewer bumps on the road.
5. Coaching and mentoring
Education can be one of the most underrated aspects of launching an e-commerce branch of an existing company. FedEx hopes to simplify teams to learn about online sales through its FedEx Ecommerce Learning Lab.
The premise of the Learning Lab is that it becomes an incubator for members, especially those from historically underrepresented populations. FedEx will not only support the mentoring, but will also provide a grant totaling $ 2,000 to each participant.
Currently, the Learning Lab is accepting a beta group of 150 entrepreneurs. The cohort will begin online training and individual tutoring in the final months of 2021.
6. Sales and strategy
Understanding how to sell to consumers and businesses online takes on a special touch. Black Peach, a sales consulting firm specializing in e-commerce, has the answers to make digital sales work.
Black Peach works with companies in the B2C and B2B fields. Founder Jaiden Vu has pointed out that while the move to digital can be difficult, it can also be lucrative.
Master e-commerce, but keep a retail business
As Vu explains in an interview, “if companies can master e-commerce, while also having a physical retail store, they will not put all their eggs in one basket, less exposure to their bottom line.”
The growing signs of e-commerce
Will e-commerce continue its meteoric rise? The signals indicate that it has not reached saturation levels. And customers still clamor for online shopping options. Therefore, the sooner companies are comfortable with selling items digitally, the sooner they will reap the benefits and gain more followers.
Image credit: liza summer; pexels; Thank you!