Recruit a team, write successful newsletters, 14 questions for paid search ads – TechCrunch


“The growing industry is definitely maturing. Less hacks, more equipment, more focus on speed, ”Ward van Gasteren, founder of Grow with Ward, told us in an interview this week. “Everyone in the field is learning best practices very quickly and implementing them even faster. So what?

Working with a growth professional can take some of the pressure off founders finding their way. In our discussion, van Gasteren talked about the importance of knowledge: qualitative feedback, systemic approaches, and when / how to experiment.

This week, in TechCrunch’s growth marketing roundup, you’ll also find two guest columns from Stewart Hillhouse and Sam Richard’s take on hiring a growth team. Below you’ll find recommendations from community marketers. If there is a growing marketer you have enjoyed working with, please complete our poll.

Marketer: Maksym Podsolonko, Fractional CMO
Recommended by: Anonymous
Testimonial: “They provide hands-on marketing support and take full ownership of the marketing function. Ideal for companies that do not need a full-time CMO. “

Marketer: Tate Lowry, Ranq
Recommended by: Anonymous
Testimonial: “They have been on my radar since their co-owner sold the Here Pup electronic communications website. Tate and Perrin knew exactly what my site needed to ensure realistic growth. They didn’t screw up any promises, they didn’t give me a penny down the road. The honest and genuine agencies that really plan how they can help you and how they will help you are few and far between. “

Help TechCrunch find the best growth marketers for startups.

Provide a recommendation on this quick survey and we will share the results with everyone.

Demand Curve: Proven Tactics for Growing Newsletters: Stewart Hillhouse, Senior Content Leader at Demand Curve, talks about email newsletter tactics. Hillhouse tells us that newsletters have an ROI of almost 40 times, but you have to work to achieve it. This article looks at the 60% rule for pop-ups, the strategy behind syncing email, and the importance of quality over quantity. Hillhouse mentions, “We have seen very little correlation between email volume and the resulting conversion rate.”

(Extra Crunch) Demand Curve – Questions to Answer in Your Paid Search Ads: Hillhouse also wrote an Extra Crunch article this week on the 14 questions you should answer with your paid search ads. One question you mention revolves around acceptance and how “Shopping in real life is a social activity. Shoppers will look at each other’s carts, compare their tastes, and ask those around them for feedback. “Let’s be honest, we’ve all done it. Hillhouse answers how this behavior can be replicated for online shopping.

(Extra Crunch) How to Hire and Structure a Growth Team: Sam Richard, Senior Director of Growth at OpenView, provides information on the questions to ask yourself when hiring a growth leader. Richard says, “A strong, growth-minded hire will already have a feel for the benchmarks and should be able to identify which growth lever in the customer journey needs the most help.”

How Ward van Gasteren thinks about growth hacking today: In this interview, Ward van Gasteren talked about common misconceptions about growth hacking, like how it is supposed to be a perfect approach. But, they told us, “The hard data you see in your analytics tools can only tell you what is slowing your growth … not why your growth is slowing down there.”

Are there any startup growth marketing experts you want us to meet? Let us know by filling out our poll.


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