Flipboard releases newsfeed customization tools to save you from doomscrolling – TechCrunch

Facebook is getting ready to adjust your News Feed to downplay political posts and current events, but newsreader Flipboard is rolling out an update that puts users in control of their own feeds. The company announced this morning the release of a new handler on the cover of its own main newsfeed, also known as the “For You” feed, which now allows users to select new topics to follow and deselect those from. those who no longer want to listen. The feature, which Flipboard calls “an antidote to doomscrolling, ”It allows users to customize their For You feed to offer a wider selection of stories related to their diverse interests, rather than centering their home page on breaking news and politics.

Given today’s current events – a lingering pandemic, wildfires and major storms induced by climate change, the fall of Afghanistan, and other disasters – it’s no wonder why people want to take a break from the daily news. But for Flipboard, that trend could also mean reduced use of its news reader app.

But while Flipboard notes that millions use its app to keep up with the latest news and politics, the majority of its user base also spends their time interacting with other topics, such as travel, food, photography, fitness, and parenting. sons.

By introducing tools that allow users to customize their own feeds, the company believes that users will not only see better mental health, but will also spend more time on the Flipboard app. This already appears to be true, based on other recent changes that Flipboard has made.

The company recently presented theme customization features, which allowed users to focus on more specific interests; think not only Cooking but keto Cooking; Not only Health, but full attention and to sleep, for instance. Users who customized their preferences spent between 9 and 12 minutes per day reading stories on these topics, on average, Flipboard found.

With the launch of the For You newsfeed controls, Flipboard wants to bring a similar level of personalization and control to users’ home pages.

The company said the feature also addresses the number one request from users: They have been asking for more control over the selection of content on their For You feed.

To use the feature, you’ll look for the new toggle filters at the top of the main page. After tapping the icon, a window will open for you where you can tap and straighten a variety of topics. You can also use the search bar to discover other interests that may not appear in the list. When you’re done customizing, just tap “Save” to return to your newly customized For You feed.

Flipboard hopes its customization capabilities will help you stand out from other news reading experiences, whether it’s when searching for news within social media or even in dedicated news reading apps.

“This level of content control is unique to Flipboard; just think how difficult it is to adjust your feed on any other platform, “said Flipboard CEO Mike McCue, introducing the update. “A highly personalized feed allows people to focus on the things that matter to them, without being distracted by doomscrolling, misinformation or navigating other people’s lives. We created a platform that allows people to take control of their media consumption instead of letting them control it, “he added.


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