Sales Experience Platform Walnut Raises $ 15 Million in Series A Funding


Sales experience platform Walnut takes the next step by raising $ 15 million in Series A funding.

Walnut, a recently launched sales experience platform, recently attracted significant financial attention. The news is particularly notable since Walnut has been in business for less than a year. Additionally, investors say they have been particularly impressed by the company’s ability to radically redefine the traditional sales show concept.

Given the unprecedented turmoil of the past 18 months, there has been a disastrous impact on too many results. However, Walnut is introducing an innovative restructuring of the sales process in the marketplace, which appears to put Walnut in the right place at the right time. As a result, serious investors have started to pay attention.

Who and what is Walnut?

Founded by technology visionaries Yoav Vilner and Dani Friedland, Walnut is a startup committed to rewriting the concept of traditional sales demonstration.

The Walnut platform can streamline your customers’ product demos and enable sales teams to address the needs of each individual customer. It represents an approach that the brand sees as a solution to one of the hardest nuts to crack, especially in an increasingly internet-centric world.

In response to this urgent need, Walnut created a no-code platform that offers a simple and efficient way to customize sales demos.

This process is done to better serve the unique sales and marketing needs of a growing number of SaaS companies around the world. The Walnut approach eliminates the need for generic customer demo experiences that lack focus or relevance. The platform also provides various insights, a critical detail that is often lacking in internal development, for a marketing team to use for future sales experiences.

Together, the Walnut platform creates a more comprehensive and holistic approach to product and service demonstration. It also streamlines the entire sales process, returning much-needed power to sales leaders without the need to rely on the complexities of working with a back-end technical team.

Walnut’s Commitment to Easy-to-Use Sales Experiences

For Walnut, the ultimate goal is for an organization to bring its services to market in a fluid, efficient, and customer-centric manner. Simply put, the overall goal is to eliminate annoying glitches at both ends of the sales experience, allowing potential customers to focus on the offer itself … and for salespeople to focus on effective interactions.

Walnut achieved this goal by shifting its primary focus from the companies it works with to its clients. By addressing the general problem of the sales experience from a customer-centric point of view, Walnut gained the information necessary to create a tool. This progressive tool allows your clients to create demos that resonate with their constituents.

By focusing on customer needs, Walnut brought a platform to market that meets the company’s requirements at the same time.

Walnut sees himself as filling a critical gap in the rapidly evolving sales and marketing landscape.

Not only that, but the team behind the brand is effectively turning its sales demonstration vision into reality, a fact that has drawn the attention of several investors eager to support effective solutions to the challenges of making sales in a downstream environment. to COVID-19. .

Walnut’s Recent Financing Success

Walnut is something of a prodigy technology company driven by the idea that sales are much easier to close, and mutually beneficial, when experiences are optimized.

It turns out that Walnut’s approach isn’t just an opinion. The startup received extraordinary attention in the first months of its existence.

Walnut has been featured in prestigious rankings such as Will Reed’s “Top 50 Early Stage Startups to Work For,” “Top Must-Have Startup for 2021” and Product Hunt’s “Top Product of the Week.”

Walnut’s vision to improve the overall sales experience is also backed by hard cash. The company has already passed a seed round of investment less than a year ago. Over the course of those first few months, Walnut saw unexpected high demand that ended up generating $ 6 million in seed money.

Walnut’s initial round of investment funding came from high-profile investors, including A Capital, Liquid2, NFX, and Graph Ventures. It also included several technology industry leaders, including Google, HubSpot, Wix, GitHub, and others. The total investment has now officially been raised by another $ 15 million thanks to an additional round of Series A funding.

Market savvy investors know that fundraising of this type typically doesn’t happen until a company has developed its lightbulb idea into something real, tangible, and stable. In other words, Series A financing typically takes place once a company has a solid track record to talk about.

Most startups need to achieve several key performance indicators (KPIs), such as having a reliable crowd of users and stable sales figures before achieving this stable level of investment. For its part, Walnut has clearly hit these benchmarks with flying colors, as it took less than a year after its initial round for the startup to land a Series A round of investments.

Walnut’s funding comes from Eight Roads Ventures, a global venture capital firm that has been in business since 1969. Eight Roads Ventures manages assets worth $ 8 billion and has invested in major technology companies including Alibaba, Hibob and Made.com.

Eight Roads Ventures representatives say they are excited to include their first sales experience platform among their latest investments. Additionally, the firm has affirmed the importance of Walnut in a world responding to the ever-evolving challenges created by the COVID-19 pandemic.

As the remote selling trend continues to accelerate, Eight Roads Ventures sees Walnut as a beacon of business stability in the dark, blazing a path toward a positive and unique remote selling experience.

Walnut’s vision for the future

It’s no secret that many companies, of all sizes, are still struggling to regain financial ground lost over the past 18 months. The need to remove the barriers of distance and lack of personalization to increase sales has never been more urgent than now.

And what about Walnut, the company that managed to put a combined $ 21 million in seed and Series A fundraising behind its groundbreaking business idea in less than 12 months?

Where does the growing company go from here? For many observers, the next steps seem clear. Series A financing is typically obtained once the business has taken root, established its viability, and is ready to take the next step. As a direct result, in the case of Walnut and the optimized sales demos, the future is clearer than usual.

Walnut plans to use its latest round of funding in two areas. First, it is working to expand its international team in order to take advantage of future growth opportunities. This elite talent pool spans the globe, from the United States to Europe to Israel. Second, Walnut will use the funds to further develop its platform and the cutting-edge technology that powers it.

In a short year, Walnut has managed to gain financial backing from a plethora of investors, cultivate a satisfied user base, and garner a resounding vote of confidence from its stakeholders and customers alike.

With such success in the rearview mirror, it is only a matter of time before the burgeoning company becomes a household name and the globally recognized pioneer of sales experience platforms.

Image credit: rodnae productions; pexels; Thank you!

Deanna ritchie

Deanna ritchie

Editor-in-chief at ReadWrite

Deanna is the managing editor for ReadWrite. Previously, she worked as the editor-in-chief of Startup Grind and has over 20 years of content management and content development experience.


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