Facebook enters the fantasy games market – TechCrunch


Facebook is getting into fantasy sports and other types of fantasy games. The company this morning Announced the launch of Facebook Fantasy Games in the US and Canada on the Facebook app for iOS and Android. Some games are described as “simpler” versions of traditional fantasy sports games already on the market, while others allow users to make predictions associated with popular television series, such as “Survivor” or “The Bachelorette.” .

The first game to be released is Pick & Play Sports, in association with Whistle Sports, where fans get points for correctly predicting the winner of a big game, points scored by a top-tier player, or other events that unfold during the game. match. Players can also earn bonus points for building a streak of correct predictions over several days. This game arrives today.

Image credits: Facebook

In the coming months, other games in sports, television and pop culture will follow, including Fantasy Survivor, where players choose a set of Castaways from the popular CBS television show to join their fantasy and Fantasy team “The Bachelorette “. where fans will choose a group of men from the suitors who compete for the Bachelorette heart and earn points based on their actions and events that take place during the show. Other upcoming sports-focused games include MLB Home Run Picks, where players choose the team they think will hit the most home runs, and LaLiga Winning Streak, where fans predict the team that will win that day.

In addition to the top players appearing on the leaderboards, the games have a social component for those who want to play with friends.

Image credits: Facebook

Players can create their own fantasy league with friends to compete against each other or against other fans, either in public or in private. League members can compare scores with each other and will have a place to share picks, reactions and comments. This area of ​​the league resembles a private group on Facebook in that it offers its own members-only compose box and its own dedicated feed. However, the page is designed to support groups with specific buttons to “play” or view the “leaderboard”, among others.

The addition of fantasy games could help Facebook increase the time users spend on its app at a time when the company faces significant competition on social media, specifically from TikTok. According to Annie app, the average monthly time spent per user on TikTok grew faster than other top social apps in 2020, even by 70% in the US, outpacing Facebook.

Facebook had dabbled in the idea of ​​becoming a second-screen companion for live events in the past, but in a different way than sports and fantasy games. Instead, it is Proven R&D Division Location, which functioned as a way for fans to comment on the live events that were hosted on the app by well-known personalities.

New league games will be available in the mobile app’s bookmarks menu and in the News Feed via notifications.


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