SimpliFed serves up to $ 500,000 pre-seeds for infant nutritional support – TechCrunch

Feeding babies can take many different forms and is also an area where parents can feel less supported as they navigate this new milestone in their lives.

Pay in SimpliFed, a company based in Ithaca, New York, that offers virtual breastfeeding and a baby feeding support platform. The startup announced Friday that it raised $ 500,000 in pre-seed funding led by Third Culture Capital.

Andrea Ippolito, founder and CEO of SimpliFed. Image credits: SimpliFed

Executive Director Andrea Ippolito, a biomedical engineer and mother of two young children, came up with the idea for SimpliFed three years ago. She struggled with breastfeeding after having her first child and, realizing that she was not alone in this area, she set out to find a way for anyone to have access to information and support for infant feeding.

“After unloading is when the rubber meets our goal,” he told TechCrunch. “This is a big problem for Medicaid, and it’s not just about increasing access, but about providing ongoing support for food and the health insurance quagmire. We want to help moms reach their infant feeding goals, no matter how they choose to feed, and discover what feeding is like for them. “

The American Academy of Pediatrics recommends that mothers breastfeed for up to six months. However, the Centers for Disease Control and Prevention estimate that 60% of mothers do not breastfeed for as long as they intended due to reasons such as difficulty breastfeeding or latching on, illness or an unfavorable work environment.

The SimpliFed platform is a judgment-free zone that provides evidence-based information on the nutritional health of babies. It is not intended to replace the typical care that mother and baby will receive before and after delivery, but to provide support when problems arise, Ippolito said. Parents can book a free initial 15-minute virtual consultation with a lactation expert and then subsequent 60-minute sessions for $ 100 each. There is also a future membership option for those seeking ongoing care.

The new funds will be used to hire additional employees to further develop the telelactation platform and grow the company’s presence, Ippolito said. The platform is preparing to go through a clinical study to co-design the program with 1,000 mothers. She also wants to build relationships with payers and providers toward a longer-term goal of being in-network and getting paid by reimbursing health plans.

Julien Pham, Managing Partner at Third Culture Capital, said he met Ippolito at MIT Hacking Medicine a decade ago. A doctor by training, he saw first-hand the great opportunity it represents to demystify the provision of the best nutrition for babies.

“American culture has evolved over the years, and millennials are the next generation moms who have a different question, and SimpliFed is here at the right time,” said Pham. “Andrea is just a dynamo. We love her energy and how she is on the front lines of this as a mother, she is more qualified to do this and we support her.

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