After living through the global turmoil of the COVID-19 pandemic, many workers are re-evaluate your career path. Stefan Heinrich Henriquez, former director of global marketing at TikTok and chief marketing officer at Cameo, is one of them.
“I’ve been thinking about music since my time on TikTok, and I was really thinking about building something on my own, but then it took me another year to finally have the guts to do it,” Henríquez said. “Then when the pandemic started, I think a lot of people were thinking, ‘What am I doing with my life?”
Together with his co-founder Akiva Bamberger, who was a software engineer at Snap’s Spectacles, Henriquez began working on mayk.it last summer. Today, the social music app launches on iOS and announces its initial round of $ 4 million from investors including Greycroft, Chicago Ventures, Slow Ventures, firstminute, Steven Galanis, Randi Zuckerberg, YouTuber Mr. Beasts’ Night media, the first CMO. from Spotify, Sophia Bendz, Cyan. Banister, artist T-Pain, and music industry veteran Zach Katz, among others.
Mayk.it wants to help people easily produce, own and share the music they can create using just their phone. Users can upload their own beat or select an existing beat from another user, then add vocals (somewhat cheesy voice effects and letter generators are available if you’re shy) and then add an image from Giphy. Once you create (or “mayk”) something, you can post it to the app, where other users can see it through a discovery page, which classifies music by sentiment or theme, rather than genre.
Mayk.it also raises “ideas” or prompts to stimulate creativity, such as “What is your pet thinking right now?” or “Make a song about your first crush.” There is also a Tinder-like tab that allows you to swipe left or right on songs; If you really like it, you can leave a comment (called “encouragement” in an attempt to keep things supportive) or mix it up.
Of course, for creators who want to take their creations a little more seriously, remixing and collaborating raises a question of ownership: If someone writes a beat and another user sings over it, who owns it? While you cannot monetize the music on mayk.it, you have the right to export it and sell it elsewhere. Henríquez said that anyone involved in creating an audio clip or song in the app gets an equal cut, so the beat maker would get 50% of the profit and the singer 50%. Mayk.it is not cut.
At this time, mayk.it has no in-app purchases, but Henriquez said that in the future, it might be possible to make a profit by working with brands or establishing an in-app market. For now, mayk.it is focused on using its seed funding to add new features, improve the product, and create a tool that inspires creativity; Henriquez added that, as the founder of LGBTQ +, it is important to him that users can find a community on the app. through its social characteristics.
“When I was working at YouTube, you really needed to know Adobe Premiere and After Effects,” Henriquez said. “And what I learned from Musical.ly And TikTok is that you could be a video creator or an actor without having to go through all these things. I think Roblox is doing it now with the games, and Canva is doing it with the design tools. “
Mayk.it wants to be like a Roblox or Canva for composing and sharing music. You can’t currently create something on mayk.it that looks like it came from an artist who masters Ableton, but something from mayk.it could easily circulate on TikTok.
Although mayk.it is now in the App store, there’s a waiting list to gain access, but you can also put your skills to the test with a “shake control,” which invites you to make a song and see if existing users will swipe it to the right. Not to brag, but we passed.