Forever secured $ 13 million in seed funding to continue developing its no-code customer-facing tool that streamlines onboarding and retention and enables business-to-business customers to integrate custom customer portals within any product.
The Tel Aviv-based company was founded in 2020 by Noa Danon and Tal Shemesh. CEO Danon, who has a background in project management, said they saw a disconnect between the user and the product experience.
The company name, EverAfter, comes from the concept that in SaaS companies, someone has to be in charge of “EverAfter” with customers, even when the relationship changes, Danon told TechCrunch.
Through its code-free platform, customer success teams can build a website in weeks using drag-and-drop widgets like training materials, schedules, task management, and meeting summaries, and then configure what each user sees. . Then there is a code snippet that is embedded in the product.
EverAfter also integrates with existing customer relationship management, project management, and service ticket tools, while updating Salesforce and HubSpot directly through one interface.
“It’s like the customer owns a piece of land within the product,” Danon said.
TLV Partners and Vertex Ventures co-led the round and were joined by angel investors Benny Shneider, Zohar Gilon and Amit Gilon.
Yanai Oron, General Partner at Vertex Ventures, said he’s seeing top companies trying to solve customer churn or improving the relationship process on their own and failing, which speaks to the complexity of the problem.
Startups in this space are going online and raising money, but with EverAfter, they are differentiating themselves not just by putting a dashboard on their product, but by launching with the ability to manage thousands of customers using the product, he added.
“I’ve been tracking the customer success space for the past few years, and it’s a growing field with the least sophisticated tools,” Oron said. “During COVID, companies realized that it was easier to retain customers than to get new ones. We are all used to more self-service and we want to get the answer ourselves, and the customers are the same. Companies also started to feel more comfortable allowing customers to develop things on their own and letting R&D do other things. “
Clients include Taboola, AppsFlyer and Verbit, and Verbit reports that their company’s customer success managers save 10 hours a week managing ongoing customer communication by using EverAfter, Danon added. This occurs when CallMiner reports that unplanned customer churn costs businesses $ 35.3 billion in the US alone.
EverAfter offers partner management and customer success software, and customers can choose a high touch service or kits and templates for self-service.
The new funding will allow the company to focus on integration and expansion into additional use cases. Since its founding, EverAfter has grown to have 20 employees and 30 clients. The founders also want to use the data they are collecting on what works and what doesn’t work for each client.
“There are so many exciting things happening between companies and customers, from onboarding to business reviews, and we are going to expand it,” said Danon. “We want to be the first thing companies put into their product to discover the relationship between customers and customer success teams and managers.”