Grammarly SDK beta allows developers to embed automated text editing in any web application – TechCrunch


Grammatically, the popular automatic editing tool, today announced the launch of Grammarly for Developers. The company is starting this effort with the Text Editor SDK (software development kit), which enables programmers to embed Grammarly text editing functionality into any web application.

Rob Brazier, Head of Product and Platform at Grammarly, says the beta version of this SDK gives developers access to the full power of automated Grammarly editing with a couple of lines of code. ” Literally, in just a couple of lines of HTML, [developers] they can add Grammarly support to their application, and they get native Grammarly experiences available to all of their users without users having to install or register Grammarly, ”Brazier told me.

Under the hood, these developers are gaining access to highly sophisticated natural language processing (NLP) technology without requiring any artificial intelligence knowledge or experience. Instead, developers can take advantage of the work that Grammarly has already done.

While the target app users don’t need to be Grammarly customers (and that’s actually the idea), if they are, they can log into their Grammarly accounts and access all the features that come with it. “If your users have a Grammarly subscription, those users can link their Grammarly accounts to the developer app. They can log in with Grammarly and unlock the additional features of their particular subscriptions. [directly] in that application, ”he said.

Brazier said that because this is a starting point, the company wanted to keep it basic, get feedback on the beta, and then add additional capabilities in the future. “We wanted to start with the simplest way possible to give access to this capacity to the largest number of users. So we started with a fairly simple product. I think it will evolve over time and grow in sophistication, but it’s really just a couple of lines of code and you’re up and running, “he said.

This is the company’s first dive into the developer tools space, allowing programmers to access Grammarly functionality and integrate it into their applications. This is no different than the approach Zoom took last year. when you released an SDK to take advantage of video services (although Zoom is much more advanced on this developer tool journey). As companies like Grammarly and Zoom grow in popularity, it seems like the next logical step is to expose the strengths of the platform, in this case text editing, to allow developers to take advantage of it. In fact, Salesforce was the first to implement this idea in 2007 when it launched Force.com.

This approach will also potentially provide another revenue stream for Grammarly beyond subscription versions of the product, although Brazier says it’s too early to say what form it will take. Regardless, today’s announcement is just the first step in a broader strategy to expose different parts of the platform to developers and allow them to take advantage of all the work that Grammarly engineers put into the platform. Interested developers Can apply to be part of the beta program.


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