Here’s why you should use videos in your e-learning content


Technology has undeniably shaped tools that we use to acquire new knowledge. Gone are the days when learning meant spending hours at the local library or attending long lectures.

In today’s era, both businesses and educators work video creators to help deliver information in video format that makes the experience much more engaging and accessible than ever.

Especially after the change that the pandemic brought, audiences are expecting more than simple data from their video content. And while this may seem like a challenge, it is also an opportunity to think about what the future of education will look like.

In this article, I’ll walk you through the top reasons why you’ll want to use videos on your e-learning platforms too. This post will help you understand not only why audiences prefer this format, but also how your teaching goals will benefit.

More content, less time

We have all gotten used to short attention spans. Apps like Instagram and Facebook have proven success with short-form content and small videos that are easy to digest.

The same is true of people who learn online: they seek to obtain as much information as possible in the shortest time possible. And there is no better tool to accomplish both than video content.

Video can condense and convey information more effectively, leading to faster learning. Imagine how long it would take to read a product manual instead of watching a video tutorial with the same information. Time is precious and should not be wasted!

Short videos generally focus on explaining a single important concept or establishing a main learning goal. That is why the preferred duration is between 2 and 6 minutes. Longer than that and your audience will have a hard time keeping focus.

But, if you are planning an extensive program for your online course or extended marketing campaign, you can divide your long part into shorter chapters. For example, the video version of this article could be divided into five short parts that convey unique ideas.

Improved user experience with Storytelling

The key to successful communication lies in storytelling. Since the beginning of time, human beings have been attracted by captivating stories that invite us to think and that leave us with valuable lessons.

Educational videos who use storytelling as a teaching device can connect with their audiences and guide them through complex and abstract topics that may otherwise be difficult to follow.

There is a reason we children learn about ethical concepts through fables that end with a moral. Do you remember how stories like Pinocchio or Cinderella taught us not to lie? How could anyone forget those stories!

Creative storytelling can make learning eye-opening. However, most educational videos go one step further and incorporate audio narration, sound effects, and other immersive elements to enhance the user experience.

And since no story would be complete without characters.

Use characters to exemplify more clearly

Characters play an essential role in every story and every effective educational video. Generating empathy for the character of a piece helps viewers put themselves in their shoes and better understand the examples and ideas that are being conveyed.

Think of the most popular movies and series, like Game of Thrones – each character can act as a symbol of a larger concept. This technique facilitates deep thinking and makes the audience understand situations from different perspectives.

The characters are usually accessible, or at least memorable. This means that they should feel like real people, with all kinds of specific details about their appearance or personality that your audience can connect to.

Educational videos using characters are also very easy to demonstrate, making it easy to simulate teachings and processes. By following the actions of a character, the audience learns the practical steps they need to

complete your learning objective.

Appeal to the viewer’s feelings to help them retain information

When you have a story with characters, there will surely be emotions. Storytelling is about making the audience feel what the characters feel and feeling involved in the outcome.

Emotion plays a very important role in our memory. Our feelings can transform mundane events into lasting memories. Our minds are full of past experiences linked to specific feelings such as laughter, crying, surprises, scares.

And when it comes to educational videos, even the slightest laugh will do! Making the audience feel something, your teaching will have a lasting effect on them.

A somewhat fun educational video will lead to a more relaxing learning experience, which also improves information retention. Heartwarming and emotional stories focus the audience on what is being told, freeing them from distractions and engaging their attention.

Adapting a variety of learning styles

Learning comes in all kinds of shapes and colors. Some people like to read; others prefer data driven infographics or extended audio lessons or podcasts. The great thing about video content is that it gives you room to provide them all.

As I mentioned at the beginning of this post, technology has allowed video to become a scalable and accessible format. As a result, everyone can watch videos on their mobile devices whenever and however they want.

Video can be integrated into virtual classrooms, employee training programs; You say it! However, many people also prefer micro learnThat is, to learn on the go while commuting to work in the morning or just before bed. Short educational videos are the perfect format just for that.

And lastly, the videos are easy to share with friends and colleagues on social media or via email. If your piece is informative and interesting, your audience will broadcast it and spread your teachings everywhere. Isn’t that what it’s all about?

Parting thoughts

Learning new things can be an exciting and challenging idea for most people. We’ve all had a boring lesson and we know that a lousy class can negatively influence the way we think about education.

So, if you want your e-learning content to have a good and lasting impact on your audience, then video should be your go-to format.

Images of the inside article: provided by the author; Thank you!

Top image credit: tima miroshnichenko; pexels; Thank you!

Victor blasco

Victor Blasco is an audiovisual designer, video marketing expert, and founder / CEO of the explanatory video company Yum Yum Videos. In addition to running the business, he is a lifelong student of Chinese philosophy and passionate about science fiction.


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