Netflix Brings Its Shuffle Mode Feature, ‘Play Something’, To Android Users Worldwide


image credit: Netflix

Netflix today officially launches a new feature for its Android users that will make it easier to find something to watch when you can’t make up your mind. The feature, called “Play Something,” is a random mode option that will play another movie or show that Netflix thinks you might like it, based on your interests and past viewing behavior.

These selections can include a movie or show you’re already watching but haven’t completed, a movie or show on your watchlist, or a new series or movie suggested by Netflix’s personalization algorithms, among other things.

The feature had been in development for some time prior to its public release. Last year, for example, Netflix was testing it as “Shuffle.” And in its fourth quarter 2020 earnings, Netflix said it would roll out its shuffle mode to users around the world during the first half of 2021, describing it as a way to “instantly watch a title” that was chosen just for the Username.

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This implementation program was partially fulfilled.

“Play Something,” as the feature was renamed, was officially released to users around the world on the Netflix TV app in April. Here, the option can be found in various places, including on the profile selection screen under your profile name, in the navigation menu on the left of your screen, and in the 10th row of your Netflix home page, a location that should appear right at the point where you start to get frustrated with navigation and may have exited the app. Additionally, Netflix users with screen readers can also use Text-to-Speech (TTS) to use “Play Something.”

The company said at the time that it would soon begin testing the feature on mobile devices, starting with Android. Then he started those tests in late May.

In other words, you may well have had the feature on your own Android device long before this “official” debut, but not all Netflix users globally have been able to try it out yet.

That’s changing now, as Netflix is ​​officially bringing “Play Something” to all Android mobile devices around the world, with the launch starting today. The company says it will test the feature on iOS in the “coming months.”

On the mobile device, the “Play Something” button hovers over content at the bottom of the phone screen as you scroll and also has its own dedicated tab in the app.

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User response to the addition, so far, has been positive, Netflix noted, even pointing to some tweets where praised people the characteristic.

But for Netflix, the shuffle feature isn’t just about giving users another, easier way to watch, it’s a means of retaining users in the app before they move on to another entertainment option, be it a streamer. rival or even a social media app. for video, like TikTok.

In fact, the threat from short-form videos is so severe that Netflix recently created its own TikTok-like feature for its mobile app called “Fast Laughs,” displaying a source of comedy videos intended to lead users to their content. Putting tougher numbers on this potential threat, TikTok, at an event last week, indicated that 35% of its users watched less TV due to TikTok, citing data from your own research.

“Play Something” also joins other newer additions, including a smart download feature called “Downloads for you” and support for partial playback downloadsas well as last year’s addition to the top 10 list.

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