Personal SEO: How to Boost Your Own Ranking


It used to be a bit narcissistic to put your own name into a search engine to see what came up. Googling yourself was once a dirty secret, almost as sinful as Googling someone else. Like a potential date, a new contact, a colleague, or a potential employee. But it is no longer considered “stalking” to search for someone on Google or Facebook.

We are all curious about other people’s online people. The Internet can give us valuable information about the people we want to know more about, and it’s okay to satisfy that curiosity. After all, one of the critical aspects of dealing with any new hire or supplier is doing your research. Research means “Google”.

Ready to find out what other people can learn about you by searching online?

Go ahead, search on Google.

That is your personal digital brand.

How did the results make you feel? Was it the first “you” to appear in the search results? Were you 100% satisfied with everything the first page of the search listings had to say about you?

If the answer to any of those questions is negative, then there is room for improvement in your personal SEO. The good news is, this is the guide you’ve been looking for in building your fingerprint through personal SEO techniques.

What is personal SEO?

Search engine optimization (SEO) is the process of making online content easy to find. The goal is to make your content more likely to appear high on search engine results page (SERP) lists.

In business, neglecting SEO would be one of the biggest marketing mistakes you could make. Whether you’re a freelancer, startup, or global home brand, SEO matters. The same goes for all the people who want to build a strong personal brand.

Similar to business marketing, personal SEO is the art of creating your own unique online visibility. It ensures that who you are, what you do, what you think, and most importantly, what you want others to think about you appears quickly in the SERPs.

Google is not the only search engine, but it is the most important

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You know that your brand is a success when its name changes from noun to verb. For example, the verb “to Google” has become more used than the term “search the Internet” in the Western world.

Google is so successful because it is so good at interpreting search queries. It returns a list of highly relevant results in increasingly intuitive and sophisticated ways. Regular updates like the BERT update In 2019, which boosted Google’s ability to understand language in a more human way, made Google increasingly intuitive and intelligent.

Beyond paid ads that appear at the top of a results page are organic search results. These results are what Google considers the most relevant and valuable web pages related to the user’s query. These are the ones that keep users coming back to Google, and they are the Holy Grail of SEO.

How do search engine rankings affect your personal brand?

The higher a search result appears in the ranking, the more likely it is to be clicked. For example, the first organic search result in a SERP has an average click-through rate of 28.5%. Beyond the first result, the second and third listings have an average click-through rate of 15% and 11%, respectively.

By the time you get to the 10th listing, the chances of it being clicked are just 2.5%. Most people never venture onto the second page or beyond. So you want the first page to create the image you want people to see.

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What steps can you take to boost your personal SEO?

It is always essential to be implementation process improvements to personal visibility, so here are eight steps you can take to help build your unique SEO and improve your search engine rankings.

1. Develop your presence on social media

If you haven’t yet created social media accounts on platforms like Instagram, Facebook, and Twitter, please do so. Then use them. Fill them with content suitable for public consumption and then make it available to the public. Make lots of connections and participate in lots of interactions within these platforms. Make yourself visible.

Remember to include the lesser known social media platforms. A non-exhaustive list includes Quora, Tumblr, Vimeo, YouTube, Flickr, and Google+.

2. Clean up your act

The Internet has a long memory. Embarrassing comments, photos, oversharing of social media posts, profanity – the potential for embarrassment is plentiful. How a restaurant may want to remove Critical bad, it is possible to rewrite history.

There are many online agencies that can review your online history and clean up your reputation and presence. The process is known as “debugging.” Scrubbing takes away your shameful past like it never happened. If only they could do the same with your real memory.

3. Get a domain name that includes your real name

Having some top-notch real estate on the internet in your name will be a key part of your personal SEO strategy. If yourname.com is available, please do so if the price is correct. You may need to get creative with the domain name to make it affordable. Variations can include hyphens or use .net or .biz extensions. Somehow make sure you have a URL that contains your full name.

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4. Create a relevant website that works well

Once you have your domain, make use of the space. Whether it’s a professional website displaying a portfolio or a personal website that conveys your passions and creative brilliance, make sure it’s polished. Show your best.

It’s critical that your site is easy to navigate, and this can be accomplished with a little bit of sitemap optimization.

In the “About” section, do not provide your life story or detailed biography. Instead, include a summary of the message you want people to know about you. Whether you tell people about your superpowers, your key achievements, or your most intense passions, that’s up to you. Whatever you say here, make sure it contains plenty of keywords and relevance to your audience.

If you are a creative professional, it makes sense to use your website as a portfolio. If you are self-employed, your website will be a key tool for generating leads for your business. Even if you are not in a creative profession, you can still use the idea for a portfolio. Discuss critical accomplishments in the kind of detail that you might not include on a resume.

Also, use your personal website to link to all your other corners of the internet, and link to all your professional and social media profiles in one place.

Also use images on your website. For example, a photo of you, by that name, should appear in Google image search results.

Google also takes the fundamentals of the web into account when ranking your page, so test that your page loads quickly on desktop browsers and mobile devices, and be sure to follow strict cloud security guidelines.

5. Content is king

The number one way you can appeal to Google’s algorithms is with content. Lots of unique content, naturally written and regularly updated. The best way to do this is to create and write your own blog, either as part of your website or on a blog hosting platform like WordPress. Then be sure to share your blog on all of your social media accounts.

It also aims to produce guest posts and written material for different websites. Blogging communities, digital press, or business websites and forums are a great place to start. Whoever gives you a little space and gives you a title, take it and make sure it links to your website or blog. This is a process known as backlinking.

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6. Position yourself as a “thought leader”

Comment on forums, blogs, and articles with your full name. Participate in professional discussions. Join panels. Participate in online networking. Be visible. Post articles. Offer product reviews. If you are qualified in your field, produce guides or tips and tricks! You can also explore the possibility of host a webinar or a virtual event to share your expert knowledge.

7. Use LinkedIn as your online resume

Make sure your LinkedIn profile is up to date. Rename your public profile URL to include your full name. Make sure everything is complete and complete. Make it all public. Make sure it reads like a resume that any employer would like to find.

Also, make sure it lines up with your actual resume and that there are no discrepancies. Then use it. The more connections you make and the more active you are on LinkedIn, the more you will appear in the listings. So you want to be listed frequently, especially if you are one of the many Brian Smiths.

8. Make sure you are uniquely identifiable

Like poor Brian Smith on LinkedIn, you might feel handicapped by how common your name is. People with more unique names have an advantage over the John or Mary Brown of the world. However, this does not mean that your hopes for personal SEO success are lost.

You may consider changing your name a bit if your name is very common. You may want to do the same if you share a nickname with someone particularly notable or famous. Consider adding your middle name or initial or changing the spelling. Be consistent with your name variation, and this should help build SEO.

The best way to move forward with SEO is to adopt authentic behavior. Get people involved with you. Write about interesting things. Make your name known in many relevant spaces and places. Make all your digital profiles the best they can be, then link them.

Personal SEO takes effort, but it will pay off

Once you’ve put the effort into optimizing your online presence, your work isn’t done. The Internet is alive, growing and evolving every day. You should continually work on these techniques to make sure your name is featured prominently in the listings.

Putting in the effort, then neglecting your online personality once you think you’ve “arrived” would be a waste, instead keep a constant eye on your rankings and get in the habit of typing your name in the search bar. Remember, you won’t be the only one who will.

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Grace lau

Director of Growth Content

Grace Lau is the Director of Growth Content at Keyboard, an AI-powered cloud communication platform for better and easier team collaboration. He has more than 10 years of experience in content writing and strategy. Currently, he is responsible for leading brand and editorial content strategies, partnering with the SEO and Ops teams to create and nurture the content. Here’s his LinkedIn.


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