Web design tips to build a powerful brand identity


You have a website? In a matter of seconds, when visitors come to your website, can they assess what business you have? Does your website have an easy to use interface? Do you have the price of the product or service in a clear list? What is the bounce rate of your website? Many factors are considered when measuring the success of your website.

If you answered “no” to any of the questions above, it is time for you to reconsider how you have optimized and designed your website. If you want your website to stand out in the internet world, you need to nurture the user experience and functionality of your website to complement your content.

A well-designed website will easily attract new visitors, convert them into leads, and deliver results beyond expectations. Plus, staying up-to-date on web design trends will help you stand out and stay competitive. By now, you know that good website design is critical to brand building, and if you’ve been looking for website design tips, you’ve come to the right place.

Whether you want to create a website for a multi-million dollar brand or a personal blog, branding is essential. However, almost 57% of Internet users agree that they will not recommend a poorly designed website. So let’s see how you can make your website stand out and be memorable with the help of some web design tips.

1. Colors:

The choice of color palette plays an integral role in branding. Choosing colors for your brand is not just about aesthetics, it stimulates the emotions and carries the many characteristics and things of subconscious association. Therefore, before choosing a color, you need to consider its effect and associations on the human mind. This way, you will know if it is the right one for your brand or not.

Keep in mind that different cultures can associate the same colors with specific things. Before finalizing anything, check what the colors mean to you and the market your business operates in. Make sure your website design is attractive to your brand, such as 38% of people stop interacting with a website if they find it unattractive.

2. Sources:

Typography is another way to build your brand identity. What type of font would be appropriate for your message? Larger and thicker fonts or clearer and cleaner fonts? Why? One particular font portrays feelings for mood, even when no one understands it. Features like font weight, serifs, X height, font width, rounding, and various others have been shown to work together to make small but noticeable differences.

A script-style font will make your text look detailed and elegant. On the contrary, the heavy and condensed font of the website will make the message seem urgent and forceful. Of course, those minute details of fonts can get complex at times, but it’s always a good idea to work with a font family for your online assets, including the website.

3. Consistency:

For your brand to be successful, you will have to make your website memorable. What can you do to make people remember things about your website? Just repeat them. Choose consistency in all your web design. It will help you establish the choices you have made to demonstrate your brand personality and evoke the right emotions.

Maintain consistency in colors, typography, and images throughout your website to ensure your website establishes a consistent image.

4. Functionality:

What kind of functionality would be appropriate for your website? Should it be traditional and easy to use? Or should you integrate interactive elements into it to further engage your users? Your website features will communicate with your users about whether your business is an established and classic business or an exciting and innovative one. Most of the websites generally have the top menu and drop down menus to help users navigate the website and switch between pages.

However, if you choose to change the navigation system of your website, use the navigations and manage to uproot expectations, your company, your brand. As a result, the website will stand out. The trick here is to consider the message you want to convey. Then focus on establishing great functionality for your website that suits your target audience well.

5. Mobile optimization:

Responsive design is the newest and evolving form of development that offers flexibility to your website regardless of your operating device. A mobile-friendly website is not only good for SEO, but it will load across all devices properly. Additionally, 85% of adults say that a website should perform the same on mobile devices as it does on desktop computers. You do not know which device your users will use to visit your website and therefore in order for it to be fully functional you need to make your website mobile friendly.

With the increasing number of smartphone users, you need to think more about your website performance on mobile devices every day.

6. Voice:

While visual and functional elements are critical to your website, you also need to consider the information and text that you want to convey. No matter how perfect the visual aspects of your website are, if the voice of the brand doesn’t match, your brand will detract from the website entirely. You need to consider the overall tone, mood, and message you want to convey. You can guide the voice of your brand in the following way.

Literal versus metaphorical

A literal tone will help you explain what exactly something is. On the contrary, the metaphorical tone makes use of comparisons and images to explain something. A literal tone is ineffective in creating a mood and is also less emotional, while a metaphorical tone can. That said, while the metaphorical tone is professional, it is more innovative and enlightening than the literal tone.

7. Personality

Your brand’s voice cares more about what you say, while your brand’s personality is about how you say it. Using different sets of words, you can convey the same message in dramatically different ways. Style, branding, and voice may match, but the overall personality of your brand will tilt or skew the brand, if not correct. If you are looking to hone your brand personality, you can choose to consider the following aspect.

Respectful vs. Irreverent

If your brand has a respectful tone, it is presented as positive, welcoming and friendly. Such a brand will never use a statement or language that may offend or discourage potential customers. The brand will also not disparage counterparts or approaches contrary to its business. On the contrary, when a brand has an irreverent tone, it shrinks traditions, conventions or expectations. They may use slang, sarcasm, or sharp humor when connecting with their target audience and saying they are like-minded. Irreverent tone can be shocking and misleading, as it will quickly turn offensive.

8. Value proposition:

When a visitor comes to your website for the first time, it only takes 50 milliseconds to form your website’s targeting. Is this the correct website that I have landed on? Does it look attractive and interesting? What does all this business offer? Naturally, the visitor will have these questions in mind. Therefore, your website must be competent enough to answer all of these questions and provide a clear and concise value proposition to your visitors.

Your website’s value proposition can be a short statement in a prime location on your website. However, it is preferable that you place this statement next to your website logo. This way, when new visitors read the title of your business or website, they will also see the value proposition.

Simply put, try to explain the benefits of your website to consumers and visitors to find out what your website and offers are all about.

Gathering all of the above items, shared as website design tips, may not yet provide you with a better performing website. Think, if your website looks exactly the same as your competitor’s, will it stand out? Will people remember it? How do they distinguish your brand? If your website looks like another website, your users will have a bad experience. Also, know that almost 88% of users do not return to a website after having a bad experience.

Last words

A strong brand image is crucial for larger corporations and is equally essential for smaller businesses and personal blogs and websites. A correct brand will help your brand stand out from each other, and your prospects can also quickly judge the level of quality offered.

The web is an excellent platform today to build your brand. Therefore, it is crucial not to ignore branding when working on your website. Make sure you use all possible techniques to make it effective and powerful. Follow web design trends to represent your brand in the digital world and ensure the growth of your business. With amazing web design coupled with high-quality products and services, you can enhance your brand equity.

Image credit: provided by the author; Thanks!

Vikrant bhalodia

Chief – Operations

Head of Operations with over 12 years of cross-functional experience in sales and marketing, consulting, web content management, operations, and human resource management at WeblineIndia. Have a passion for technology and multi-functional experience in a Software development company Based in the US and India, Vikrant loves sharing insights on how to optimize the success and visibility of clients’ businesses online.


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