The power of the demo experience should be back in the hands of sales reps


The business landscape is constantly evolving. Processes come and go. Fashions go up and down. Businesses begin and end. Each of these events has a subtle effect on the business world at large.

However, there are times when radical and dramatic changes occur at the same time. Such has been the case with digital sales during the COVID-19 pandemic.

According to Mckinsey & Company, almost 90 percent of sales They have switched to a digital format at this time. From video conferencing to phone calls and other web sales models, nine out of ten sales reps worldwide are practicing their trade remotely.

This change has generated a good deal of skepticism. Still, most forward-thinking people look for opportunities in the new long-distance sales environment. Possibilities include replacing traditional sales tools with remote-friendly alternatives.

One tool that has seen explosive growth over the past two years is demo platforms. The ability to effectively display a product or service is a critical part of most sales activities.

However, most of the digital demo options these days revolve around boring presentations that simply duplicate entire products in the cloud. Another demo environment is probably the last thing the sales team needs, and it’s like forcing the old world into the new.

That’s where Walnut is making a difference.

See how Walnut is rewriting the demo script

Walnut is an innovative brand in the technology sales space. The founders of the burgeoning startup were aware of the shortcomings of most demo programs when they launched their company, especially when distance selling is the subject of discussion.

Videos are often used to demonstrate products and services. Unfortunately, videos must be recorded beforehand and can lead to boring, canned presentations without any cool factor.

Even when using live streaming, it tends to crash. Sales people use generic screen sharing tools in a clunky and cluttered way that is prone to flaking in the middle of a presentation.

None of these standard demo tools can make a great first impression. In contrast, the anti-user aspect of many demos can create an endless series of clarifications, excuses, and even apologies. This is not a recipe for sales success.

The sheer amount of resources invested in today’s marketing budgets only compounds the problem. For example, most technology software companies put about 15% of your total budget in your marketing. When this results in poor-quality demos that put prospects off, it can be a real problem.

After all, the goal is to use a demonstration to do your best. It should display your PVU, reveal unique features in real time, and display any factors that differentiate you from your competitors.

That is the vision that remains at the heart of everything Walnut does.

“Walnut is moving away from a boring demo environment to a platform that impacts its entire go-to-market,” explains Walnut CEO Yoav Vilner, “from displaying your product on the home page, allowing potential customers to interact. with him according to his use case, insights and analysis for team leaders, and more. “

Walnut has already made a striking entry into a growing space in the corporate world, which Gartner refers to as the “product demo / experience space. “With a recent Series A funding round of $ 15 million, the company is up and running as it works to equip vendors with its innovative new product.

How does the walnut work?

Several essentials facilitate the innovative version of Walnut in the demo. These fundamental elements address certain areas that you need to prioritize when looking for a good demo platform.

A secure connection

For example, Walnut allows demos to work within a cloud-based encapsulated environment. The process, in effect, reduces the chance of live streaming glitches and disconnections midway through the presentation.

It provides a secure and stable environment where a salesperson can focus all their attention on a potential customer, rather than duplicating their work trying to figure out the IT rep aspects of the project.

Code-free customization

Walnut also eliminates the need for cross-department collaboration for something as small as a demo. While collaboration in the workplace is important, there are areas where it tends to be a hassle.

Involving IT in something as simple as a demo presentation qualifies as a hassle, and Walnut knows it. That is why they offer an editing tool without code. This tool equips all the salespeople in your company to create custom demos without dragging IT into the process.

Data and analytics

Demo analyzes often present a missed opportunity. Not for Walnut. The platform makes sure to capture user data whenever possible.

This information includes things like unique visitors, time spent on a demo, and screen completion rates. Together, this can be collected and analyzed to create valuable information and find the best possible prospects.

Walnut knows how to put customers first

All the factors that make Walnut unique revolve around one thing: putting the customer first and including two different groups of customers.

On the one hand, Walnut meets the needs of its own customers, mainly vendors and associated businesses. The startup does this by offering an easy-to-use product that meets the ongoing needs of a remote sales environment.

On the other hand, Walnut also enables its own customers to respond even more to the needs of their own customers through intuitive and compelling demos. These can clearly demonstrate how a product or service can respond to a potential customer’s problems, clearing the way to turn them into a paying customer in the process.

The upshot of all of this is a tool that can really help you convert prospects into paying customers. In addition, it gives a company the ability to show its strengths, even in a virtual environment.

From personalization to user experience, from data to stability, Walnut is an immersive sales demo platform that gets it right. The company is proving that the world doesn’t need more demo environments. Rather, all that is needed is a single tool that can be tailored to the individual needs of each and every user.

Image credit: Mikael Blomkvist; Pexels; Thanks!

Deanna ritchie

Deanna ritchie

Editor-in-chief at ReadWrite

Deanna is the managing editor for ReadWrite. Previously, she worked as the editor-in-chief of Startup Grind and has over 20 years of content management and content development experience.


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