Will AI-powered logo tools bankrupt designers?


These days, it’s easier than ever to create a graphic design piece, and this is especially true for logo design. These small graphic works tend to be simple, with relatively few elements and limited colors. They serve to identify a brand and have few requirements. However, the design should be memorable, unique, and do the job it was designed to do.

In theory, logo design is so easy that anyone can handle a DIY logo. Even if they don’t have a lot of graphic design experience, they can turn to the myriad of AI-powered logo design tools that have flooded the graphic design world in the last decade.

That can be great news for newbies and DIYers. But do artificially driven graphic design tools spell the death knell for human logo designers?

The time-honored work of logo designers

Logo design as a concept has technically been around since the Middle Ages, which is when some bright shop and bar owners realized that using a pictorial representation of what their establishment offered would avoid the problem of illiteracy altogether.

However, it wasn’t until the early 1900s that logo design began to emerge as an art form, with carefully selected elements accurately reflecting not only the services provided by the store or restaurant, but also the ” personality “behind them. It was around this time that “branding” began to be used as a way to attract new consumers and influence the loyalty of existing customers.

The logo design played a big role in that. Well-designed logos tell the viewer essential facts about the brand they represent. A great logo can communicate:

  • What audience does the brand serve
  • Services provided by the establishment
  • Promises to be kept
  • Details like name, location, etc. of the store or organization

Like any creative endeavor, there are “good” and “bad,” and what people think about a piece of graphic design can depend as much on their personal tastes as on the effectiveness of the logo. For example, a business owner may love their logo. Still, it may not appeal to the intended audience or cause a disconnect between the personality of the brand and the message of the logo.

Generally speaking, the logo design is much more nuanced than it appears on the surface, and iterations and variations are common to fine-tune the design to its best. And the more experienced a logo designer is, the easier it is to provide a great design early in the process.

The rise of graphic design powered by artificial intelligence

Logo design is not solely the province of logo design companies. Instead, new business owners may turn to freelance designers or even consider crowdsourcing logo design.

But outside of these human designers, there is also the option of AI-powered design tools.

AI in graphic design covers a wide range in the function it performs, the dexterity and precision of the design, and the degree to which it is used. For example, tools like Adobe Illustrator and other graphic design software offer some automated settings and filters to help designers iterate logos quickly and easily. At the other end of the spectrum, some sites and software provide completely artificial logo designs, extracting pre-existing graphics and fonts and randomly putting them together as suggested logos.

Experienced human designers can use AI design tools. DIYers can also use these tools to complete a design on a lower budget, or even for free.

But can AI-powered logo design tools completely replace human designers?

Pros and Cons of AI Design vs. Human Designers

One thing that experts seem to agree on is that AI design has its place. It is useful, but it can only go so far.

Logo design, like other aspects of graphic design, is essentially a creative endeavor. However, to achieve a truly effective and unique design, you need a creative spark that cannot be found in AI design tools, at least not right now.

However, AI design tools continue to advance year after year. So is there a chance they will completely put human designers out of business?

It’s hard to say for sure, but it’s hard to imagine human designers ever becoming completely moot. Even if AI design becomes the industry standard, human designers would still be needed to test and fine-tune the designs.

That said, the U.S. Bureau of Labor Statistics estimates a decrease in graphic design jobs for the next few years. So it’s a good bet that logo design positions will be harder to find for years to come. AI logo design tools can be part of that.

AI cuts the budget for graphic design, making it more attractive to new business owners and more accessible to everyone.

Smart designers will stay on the cutting edge of technology when it comes to graphic design. In addition, they will learn how to incorporate AI into their design process to take full advantage of new developments.

Like any other business, it is essential to be prepared to adapt. But the human touch will remain a vital part of creative endeavors like logo design.

The missing link

Artificial intelligence continues to flood all industries, advancing more and more each year. And the area of ‚Äč‚Äčlogo design is no exception.

Human designers are highly unlikely to be completely eradicated from the industry. Like other areas of graphic design, logo design requires a detailed understanding of complex issues that vary for each brand. To achieve a unique, memorable and accurate logo, the human touch remains a vital component of a great logo design.

With that said, the best designers will continue to adapt and learn how to incorporate new tools into their design process.

Image credit: Brad Neathery; Unsplash; Thanks!

Zaheer Dodhia

Zaheer Dodhia

Zaheer Dodhia is a serial entrepreneur and founder of LogoDesign.net, a SaaS company that offers brand designs. He has a deep understanding of business needs, search engines, and a background in graphic design, computer recycling, and technology, which has motivated him to spearhead several online projects, including ZillionDesigns and PCStore.com. He likes to cover topics like branding, graphic design, and computer recycling.


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