6 Lessons From Publishing 7 Guest Blog Entries

Some say the era of writing guest blog posts is over and some are supporting it to grow a brand. Regardless of your position in guest blogging, here are some lessons I’ve learned from guest blogging over the past year and a half.

You may disagree with some, agree with others, or even find something new to help you with your strategy.

The length of the guest blog post can vary greatly

The common knowledge is that the longer the post, the better. However, not all sites are created equal when it comes to length requirements.

For example, the minimum for Going Concern is 500 words and the minimum for Business2Community is 300 words. Does that mean you should write at a minimum? Not necessarily. These articles here and here that I posted with them have around 600 to 700 words each.

That’s pretty short, depending on who you talk to.

There are also sites like Content Marketing Institute that do not have word count goals and prefer what is most attractive to readers.

Because it is important

There are some important differences between writing long and short content. Being able to shift gears and write both types effectively is really important if you want to maximize your brand reach. That means knowing how to get a point across in fewer words or keep engaging readers consistently throughout a longer article.

No two sites are exactly alike, so please bid accordingly

Arguably the most important thing when approaching guest posting is knowing that every site is different.

For example, ReadWrite and Sales Hacker have articles on sales. However, the articles I have published with them are quite different. Throughout, they are separated by about 1000 words.

Content-wise, the ReadWrite article is more statistical with evidence tied to the examples and tips. Those are things like screenshots of sales conversations on LinkedIn or links to lead generation videos sent with Wistia.

The Sales Hacker article is more anecdotal with stories of harsh rejections and strategies to overcome them.

The reason for the differences is really straightforward if you look at their guest posting guidelines.

ReadWrite has an audience of more technical readers in the AI ​​and IoT space. Sales Hacker’s audience, if you can guess from the name, is primarily salespeople. In sales, it’s all about creating a good story that connects with prospects on an emotional level, so that’s what they’re looking for.

Because it is important

Trying to cast the Sales Hacker article to ReadWrite or vice versa probably wouldn’t work well. Writing a personalized speech for each site is your best bet for success, since submitting the same is not enough.

Distribution is your friend

There are two types of content distribution that can benefit your site. One is to get your blog articles distributed (or republished) by other blogs with a link to their original.

The other is when the blog you’re guest posting with has syndication partners republishing that content. We are talking about the second here.

Like marketing guru Neil Patel puts, “Republishing allows you to take advantage of the same content multiple times. Guest posting, on the other hand, is not scalable [unless you guest post for a site that has an awesome list of web content syndication partners!]. “

The best thing to do to find out if a site uses syndication partners is to check the guest posting guidelines. Both ReadWrite and Business2Community mention it very clearly in theirs.

Because it is important

Guest blogging with syndication partners can mean more profit for your backlink, or something like that. This strategy can really help you build a great backlink profile quickly.

Delivery time may vary drastically for posting

Guest blogging takes patience, a lot of patience. You need realistic expectations to avoid frustration.

Posts can be edited and published in as little as one week like this Business2Community Article. It could also take up to four months like this Localiq article did.

Plus, sending in at least one or two releases per week will keep you busy. Focus on that volume to keep them personalized, but also to see something posted once a week after a few months of consistency.

Because it is important

Knowing that delivery time varies will help you avoid being discouraged when something is delayed. A good mindset is critical to long-term success.

Getting your guest blog posts rejected is an opportunity

Rejection may hurt a bit, but it’s so much better than being completely ignored. Embrace him when an editor is willing to send him an email saying “no” as an opportunity to start building a professional relationship with him.

Let them know that you appreciate the response and that it will deliver a better tone. They might even be willing to give you some ideas on topics.

The Sales Hacker and Localiq articles mentioned above are the result of a rejected first pitch. The editors of both blogs were very receptive to rewriting.

Because it is important

The old saying “It’s not what you know, it’s who you know” will probably never go out of style. Building relationships whenever you get the opportunity will maximize your overall guest blogging efforts.

Avoid self-promotion and focus on giving value to the audience

Two important things all these guest posts have in common is that none of them involve self-promotion. I have used certain past experiences as examples, but never any call to action or anything that might remotely look like an advertisement.

For example, these guest posts on Union of the self-employed and Word tracker both focus on very specific things that people can do to start or grow a business on a limited budget. Some suggestions are as simple as working from home and others go into technical details like adding SSL to a site for SEO benefits.

Because it is important

Most people don’t like to read an ad when they expect to click on something useful. Giving someone genuine courage will make them positively remember you, especially if it eases a sore spot.

So is it worth spending time writing blog posts as a guest?

Guest blogging is still a great way to get your name out there. It may not have the same SEO benefits as it did in 2010, but it can definitely help you increase brand awareness and make a lot of noise.

Understand that the length and content of blog posts can vary greatly from site to site, which is why it is important to personalize all of your presentations. It can potentially take a while to go from launch to publication, so be patient along the way.

Image credit: Pixabay; Pexels; Thanks!


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