Startup Guide to Maximizing Social Media Marketing


In 2021, social media for business marketing is no longer foreign. With 4.48 billion people on various social media, if your startup business is not on social media, then your presence is the foundation.

Let’s face it, social media is the new, global market. However, like any other form of marketing, it requires strategic planning, proper execution, and time to produce the intended results.

You may be on the wagon of startup owners who may agree on the relevance of social media, but don’t understand how to fully leverage the platform for your business and growth goals. This guide is intended to help you understand, get started, and move forward in your startup’s social media marketing process.

Benefits of social media for startups

As a playground for almost every demographic, social media presents many benefits for startups that can take advantage of the large audience, who are in front of business, potential customers.

Many small business owners still feel that social media marketing is an incredible journey and is intended for more established businesses. The thing is, marketing your business on social media isn’t a walk in the park, but you’ll shoot yourself in the foot if you think it’s meant for the biggest wolves on the street walls.

Social networks provide an opportunity for new companies to grow and involve a close circle of audience, create a community of current and potential customers.

There are many benefits to social media marketing, but key benefits include

  • Generate and promote brand awareness
  • Increase website traffic
  • Market Products and Services

1. Generate brand awareness

Taking advantage of the number of people on social media only results in one of the obvious results: awareness.

The problem here is that compared to traditional marketing platforms such as radio, magazines, TC channels, etc., it costs you little to nothing to disseminate information about your business in a timely, effective and efficient manner with the potential to reach millions of people within your business district or around the world, depending on your target market.

With more people interacting with your business, it translates to followers and awareness which in turn translate into more customers for your business and higher conversion rates.

2. Increase in website traffic

Look at it this way, you got huge social media awareness, resulting in thousands of followers, it’s easy to redirect those social media followers to your website. This will invariably improve your inbound traffic and help you gain more authority on the website.

3. Market Products and Services –

The more active you are on social media, the more people you will attract each day. This results in a number of followers for your business that you can market your products and services to.

How to get started with social media marketing.

So here it is. You’ve decided to do your best … That means you have to start with the basics.

Develop a social media strategy

Since all successful marketing begins with a good plan, social media marketing requires a proper digital marketing strategy. A strategic plan before launching it on these social media platforms gives you a good understanding of how to execute your plan and the expected result.

Some of these tips should help:

  • Set specific, measurable, achievable, relevant and timely (SMART) social media goals and objectives. For example, you can aim to get more customers or increase your conversion rate, rather than just accumulating likes.
  • Research your competitors on social media. Understand what they are doing right and what they are doing wrong. Adjust your strategy and use it. A competitive analysis will help you understand what works and what doesn’t within your industry.
  • If you are already a social media user and are in conflict with not following through on the proposed plan, then it is time to conduct a social media audit. A proper audit will help you understand what is wrong and what is wrong. You just have to be honest with yourself.
  • Create a social media calendar; That way, you can plan to publish the right content for a specific audience. You can employ the 80-20 rule, in which you post informative, educational, and entertaining content 80% of the time to educate your audience, while promoting your brand and selling your products 20% of the time.

Choose a social media platform that is right for your business

One misstep at the beginning of your social media marketing campaign is guessing where your target audience spends their time.

For example, if you are targeting Gen Z, you may decide to focus your attention on Tiktok and Instagram, however statistically you should also consider Facebook with almost a quarter of its users aged 18-24.

So the most important thing here is to get to the stats before choosing. Get to know your audience and know how they spend their time and what they get involved with.

Understand demographics based on your SMART goals and objectives. You can use different channels for different goals, Facebook for traffic and lead generation, and perhaps Twitter for customer relationships and services.

Know Your Audience, Expand Your Reach, and Build Relationships

As mentioned above, to better target and achieve your goals, you need to know and understand who your target audience is.

As a startup, you can start by checking each goal and analyzing who is most likely to use your products. Understanding that will help you understand your pocket power, your spending behavior, and how you spend your time online.

Once you understand this, you can expand your reach through various mediums, it is easier to reach them through social media ads since you already have their demographics.

Most of the startups that became large companies had to build a strong relationship with their customers. Social media allows you to connect directly with your prospects.
Many people use social media to research brands. If you have a good relationship with your followers, your business will easily be found.

Maximize social media automation tools

Someone once told me “Never do a job that a robot can do effectively …. “and I quite agree.
Considering that the task related to social media marketing is time consuming, you may need to learn to use automation tools like Buffer to schedule posts to various social media channels where your business exists.
You can schedule the post for up to a week, and all you have to do is respond to the queries and questions raised by your followers. That way, you still have time to spend on other things besides social media marketing.

Pay attention to trends.

Another way to market your brand on social media is to tackle social media challenges or trends. You probably have to create content related to the trend, or just talk about it. The more you resonate with trends, the easier it will be for users to become familiar with you.

Final remarks

Social media marketing is the marketing goldmine right now, and we may not see its end. So what better time to post your business on social media than now?

  • Connect with a new audience every day,
  • Cultivate your followers, add value through the information you share,
  • Be more of a problem solver and value creator than someone who piles cheese on your lungs and you will see an uproar in your marketing efforts.

Best of luck!

Solomon Shojobi

Solomon Shojobi

With years of recognized digital marketing experience as a brand and media consultant, Solomon has worked with SMEs, startups, and large firms alike to help with strategic advice and increase the competitive race for brand awareness, exposure, online visibility. , Search Engine Optimization and Domain Authority. He uses his renowned editorial skill in writing quality, informative content to help businesses and customers stay informed, safer, smarter, and most importantly, healthier.


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