How to improve the UX design of your mobile application?


According to a Statista study, Smartphone users have between 10 and 30 applications installed on their smartphones.

When a person installs an application, they are likely to find out if they want to keep or uninstall it only after the first use. Therefore, the application has only one chance to remain in the user’s application list.

In all the applications installed on users’ smartphones, they mainly use 5-8 applications a day, and others are there if the user needs them. For example, in shopping apps, many users have shopping apps installed on their smartphones, but they don’t use the app on a daily basis. It’s more like they use the app once a month.

But the reason they have kept the app is that the app is useful and the app provides a better user experience than all the competitors.

86% of buyers They are willing to pay more for a great customer experience. Nowadays, the experience is fundamental for users, and when we talk about mobile applications, the UX is responsible for the experience that users have.

How to improve the UX design of your mobile application

The experience provided by your application plays a vital role in deciding whether the user will keep their application installed on their mobile and whether to use the application or not. Here are some tips on how you can improve the UX design of your mobile app:

1. Increase speed:

According to a study by Google / SOASTA ResearchIf the app takes more than 5 seconds to load something, the bounce rate of the app will increase. For a mobile game, long load times are reasonable and normal, as some games are quite large nowadays, but when we talk about a mobile application, people want the application to be as fast as possible.

It’s more, The application can download download data to increase the speed, and if the user installs the application instead of using the web version, he expects better results.

You can improve the speed by downloading the data, optimizing the images, reducing the plug-ins, etc. Thus, you can speed up your mobile application.

2. First, put the user’s use case:

When an application is developed, it is based on what the company or business developing the application is trying to solve. For example, a company that sells beauty products will develop an application that makes it easier to sell the products.

This is the first stage of application development, and if the application is developed based on what the company or business wants to solve, the application will be lacking in the UX department.

The sole purpose of the app should be to help the user. In this case, the application should be developed based on providing a better shopping experience to users and not increasing sales. If the structure of the application is based on providing a better user experience, then sales will automatically increase.

3. Effective onboarding process:

First impressions are very important. When a person downloads your app, the first thing they are asked to do is create their profile. This can be very important to you, but if the process is too long or if the user requests too much information, you may be frustrated.

The onboarding process should be as quick and easy as possible. First, you should only ask for very important information. Next, you need to allow them to sign up using Facebook, Google, etc. thus; they can be registered with a few clicks. Instead of having users type everything, you need to provide drop-down menus so they can select with just a few taps.

4. Use small content:

A simple UX is one that is divided into different pages that have little content. Since the screen size of a smartphone is small, the content should also be small to make it easier for the user to explore everything.

Dedicate a different page to each different thing, and in this way, you can easily fork the information, for example, the checkout process.

An ideal checkout process is said to be one that consists of just three steps. More than three steps will frustrate the user; However this is not entirely true.

You can fork your checkout process in more than three steps. Just make sure each step focuses on only one thing. This way, the user will not feel frustrated. There will be more steps, but they will be short and thus save the user from complexities.

5. Use of gestures:

There are certain habits that a user has when using their smartphone. If you want to provide a superior experience with your mobile application, you must respect those habits and use them in your mobile application.

For example, iPhone users can go back just by swiping from the left side of the screen to the right side of the screen and therefore in your application you need to include the back button at the top left, but together with that, your app should be able to use this gesture too.

There are various other gestures like pinch to zoom, two fingers, 3D tap, etc. You must include it in your application to offer a better user experience.

6. Try to improve your user experience:

When we talk about testing the application, what comes to the minds of many people is to find the errors in the application and see if there are any lags or problems in the application.

However, the main stage of testing should be to test whether the application can provide the required user experience or not. The best way to do this is by remote user testing. The user who participates in the remote user test will record their experience while using the application in its natural environment through the use of recording software. In this way, you will know the experience that users are having when using your application with their comments.

If you are satisfied with the results then this is for the best, but if you are not satisfied with the user experience your app provides, you can try doing something new.

Conclusion:

There are several alternatives for each application. All applications can copy the functions that you provide, but what helps you differentiate yourself from the competition is the user experience that your application offers.

The user experience that your application provides will delight users when they test your application and make them revisit your application more often. To achieve this goal, work as hard as you can on the UX of your mobile app. Follow the tips mentioned above and various other practices to provide the best user experience through your mobile application.

Karan Vora

Karan Vora

Digital Marketing Manager

Karan Vora is an online marketer and avid tech savvy blogger. He is associated with Capermint Technologies, a Canadian-based creative app and game development company. He loves writing about web and app development, AR / VR, artificial intelligence, UI / UX, digital marketing, and much more. Besides writing, he loves to travel and photography.


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