Marketing your company event to expand your reach can be overwhelming. Effectively contacting a potential customer base can be tricky, and building awareness for your event can be time-consuming. So how do you ensure the success of your corporate event?
Event Marketing Can Expand Your Customer Base
Any professional would tell you to turn to social media to get the word out, and you wouldn’t be wrong as it is inherently a marketing and networking concept. Creating a Facebook event is a feature many businesses turn to for its simplicity and outstanding promotional capabilities. Despite the effortless setup, doubts remain about the actual attendees.
Here are some tips on what you can do with Facebook’s events feature to get maximum visibility, make new contacts, and ultimately expand your customer base.
How to create a Facebook event for invitations
After creating your Facebook event, you’ll need to carefully craft your guest list. As a host, you can only invite your friends from your own personal Facebook account, not from your business.
Be careful not to invite your entire friends list; Not only can this come across as insincere or even spammy, but you can also end up inviting people who aren’t considered your target audience to your customer base.
So hopefully, you’ve been using your social media account to connect both professionally and personally.
Attract your largest audience
To attract an even larger audience, consider engaging a co-host for your resources and inviting your friends, who can then, in turn, invite their friends, and so on. It’s important to note that the guests you invite may tag or invite their friends, as this presents an opportunity to build a large RSVP list, increasing your company’s visibility.
Since guests can invite and notify their friends about your event, it would be helpful to give them some incentive to do so. Announce a company discount for attendees who invite one of their Facebook friends. Or, ever-increasing offers for the more friends they invite.
Anything you can do to get a potential customer to move up the RSVP post from “not going” to “interested” to “attending.”
Promote your event
Many people say they go, but you really want it attend the event. One way to attract potential customers to your event is to offer promotional incentives at your event.
If your promotional efforts stop after you get them to click “attend” your event, you’re only halfway there. Updates on things such as promotional efforts, location change, and general customer inquiries that need to be addressed.
Engagement with the client
Your Facebook event has a wall, just like a normal Facebook page.
Your marketing and networking instincts should tell you that this is a great way to start or engage in a discussion with all of your potential customers. This is a great place to announce promotional incentives, contests, and winners.
As potential customers, it’s important to please them in any way, including flagging your event through additional social media platforms, as there are different trends and content for different platforms.
Facebook will remind interested people
If you set up an event and invite attendees, Facebook will remember people who clicked “interested” or “will attend.” However, it is easy to forget these reminders.
An active event wall will constantly inform your guests by popping up on their news feed or notification page with relevant updates or discussions, urging them to check in on activities while noting your event date frequently.
Build B2B Networks Through Facebook Event Marketing
If you have a business-to-business customer base, the networking techniques above are still very applicable. Your guest list should include professionals in your industry or similar industries.
Any business professional you contact, even if they don’t attend your event, will know about your business and be on their radar. And when your event is a success, they’ll know too.
Co-organize or sponsor the event with another company.
Another way to network is to co-host or sponsor the event with another company. This is a great way to demonstrate the value of your company to a potential customer, as well as gain a new customer base from the people your co-sponsor invites.
It’s not only a way to lessen some of the networking and promotional efforts, but it’s also a very effective way to get seen by an audience you might not otherwise have targeted.
Social media, when used correctly and through a marketing and networking lens, is arguably the most valuable tool for expanding your customer base.
Creating a Facebook event with the information above in mind will maximize your reach, secure more attendees, and maintain your visibility to a wide customer base.
Image credit: provided by the author; Thanks!