Users gravitate toward brands that showcase a genuine, more real side to them. They’re not just a brand that wants to make a buck; they are real people living in the world. Read more about buy Insta packages here. Once they have visited your profile, they are more likely to see more of your ads the next time you run a campaign. Over time, this grows brand recognition and leads to sales. To do this, simply click Add Location when creating a post. This is true for both Instagram Stories and posts, so geotagging both can be very valuable.
In an IG Guide, you can add an introduction, title, text, headers, and even curate videos and images (that you’ve published on your feed). A trick I learned while working on my case study was to take my own product photos. Instead of reposting other people’s content, other brands reposted one of my photos crediting me. One of them had nearly 300k followers, so I ended up getting a few new Instagram followers from their audience.
Incorporate testimonials and success stories from previous clients. The main feed lets you host longer videos, and they will stay there . While Instagram doesn’t tell you the algorithm of choosing pictures to feature, there are some things you can do to increase your chances of your content showing up.
To make your profile public, open Instagram, open “Options,” and make sure “Private Account” is turned off. On TikTok, one of the first things you can do to ensure Instagram traffic is by connecting your Instagram account to your TikTok. The more your meme resonates with members of your community, the more likely it will be shared far and wide. For example, beauty retailer SpaceNK partnered with a luxury retreat destination to offer their community the opportunity to win an exclusive getaway. When someone lands on your profile, you want them to instantly understand what your account is all about.
Go to the section labeled “Posts” and tap on the words “See More.” Reach out to popular Instagrammers, or “Instagram celebrities,” and ask that they mention your Instagram account or feature your product in a photo of theirs. If you’re a brand, team up with an Instagram celeb and have them take over your account for a day or during a major event. This is one way to introduce your Instagram celeb’s large following to your brand.
Quotes are easy for users to engage with – they stand out among other types of photos, and they’re easy to put together with a tool like Photoshop or Canva. Partnering with other businesses in the same niche – again, not necessarily your competitors – might be an awesome idea to find more of your ideal audience on the app. If you sell flowers, for example, why not partner with a local pottery business? People who buy vases want to put flowers in them, don’t they? This collaboration will help you find more people who don’t know you yet but will likely be interested in your products.